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THE

CHARITY

CONCEPT

CONSULTANCY

WHY DO CHARITY BOOKSHOPS HAVE TO FEEL STUFFY? There’s something wonderfully analogue about buying a second-hand book. That doesn’t mean the shop selling it needs to feel like it belongs to another era. Books are a huge part of contempor
IS SECOND HAND SEPTEMBER THE NEW BLACK FRIDAY? Second Hand September has done a huge amount to put second-hand shopping into the mainstream, but as it becomes an increasingly established moment in the charity retail calendar, perhaps there’s a
Charity retail will rarely have the budgets of mainstream retail. But a smaller budget doesn’t have to mean a smaller ambition. Great charity shop design isn’t about spending for the sake of it. It’s about developing a strong retai
THE PSYCHOLOGY OF GREEN 🟢 Green has one of the strongest associations with the natural world — growth, renewal, balance and wellbeing. In retail environments, those associations can translate into spaces that feel calmer, more grounded and c
What if one of the UK’s most recognisable charity retail brands was reimagined for the next generation of charity shopping? For this speculative concept study, THE CCC looked at @mariecurieuk @mariecuriecharityshop through a retail development
5 summer pop-ups that understood the assignment. ☀️ From Portofino to Ibiza, some of this summer’s most memorable retail concepts have done far more than put a logo on a temporary space. They’ve created destinations. Dolce & Gabban
THE FIXTURES YOU’LL FIND IN ALMOST EVERY CHARITY SHOP. There’s a reason certain fixtures have become staples of charity retail. They’re affordable, accessible, familiar and often perfectly practical. But when something becomes the
IKEA’s new second-hand marketplace is good news for furniture circularity. But what could it mean for charity furniture retail? The bigger story may not be the IKEA furniture being sold on the platform. It’s the behaviour it could help n
YOUR CAUSE IS THE BRIEF. YOUR STORE IS THE EXPRESSION. A great charity retail concept shouldn’t begin with fixtures, finishes or a colour palette. It should begin with the organisation itself. It’s cause. It’s purpose. It’s
FROM MOODBOARD TO 3D. A moodboard sets the direction. A 3D concept shows how that direction could become a space. These two concept images are designed to work in tandem. The moodboard establishes the visual language — colour, materials, fin

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